Sugar Cane – Toughest Denim

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Uniquely Japanese denim made from sugar cane.

Sugar Cane has thoroughly analyzed their forerunners jeans from the 1900’s in chronicle order from yarn, dye, weave and construction to components. They have with them the actual results of fabric woven and colour fade test on the original pants worn. In order to create the own original jeans, it took over 20 years of research. To perfectly reproduce denim fabrics from 50 to 100 years ago in today’s advanced period is extremely difficult. To begin with Sugar Cane had to look for old power looms that had worked to weave denim fabric in those days, restore them and adjust them to weave the fabric they have. It was not easy to revive the old machines that disappeared a long time ago due to rationalization. Nowadays, the old power looms are not so unusual but in the early research stage, satisfactory fabrics could not be woven on the old looms found. It was a joint operation with the weaver of trial and failure and advanced step by step.

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Sugar Cane Jeans are cut from original and truly outstanding Japanese selvage denim. Japanese selvage denim is arguably the finest in the world and is made on old style shuttle looms rather than modern projectile looms. In simple terms this means that the cross thread goes back and forth during the weaving process. Modern looms shoot each cross thread through individually, hence the edge of the cloth is frayed rather than clean. No shuttle looms have been made for over 40 years as they can only make cloth about 30 inches wide whereas projectile looms can make 60 inches or even wider for much less money.

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Location and Contact


DeeCee style
Talacker 21
8001 Zürich


+ 41 43 497 35 85

Opening Hours



10.00 – 19.00


10.00 – 19.00


10.00 – 19.00


10.00 – 20.00


10.00 – 19.00


10.00 – 17.00



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