Mr. Tsumeni had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at the time of 1947. Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers.
In 1951 domestically manufactured denim was available for the first time in Japan. This product is expensive and of inferior quality compared to its American counterparts. Mr. Tsumeni was driven to create his own denims, with grater sophistication in fits, washes and quality. From this point on in Edwin denim history, quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand. In 1961 Mr. Tsunemi crafted the first pari of Edwin denim jeans. Utilising the Letters D E N I & M (reversing the M creating a W) he created the brand name Edwin.
In the 70's Edwin were the first company in the world to develop «old wash» designed to replicate denim which have been worn from it's rigid, unwashed state traditionally designed for work wear due to its durability.
Today Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit.